One Marketing Secret from Bishop David Oyedepo that will Change Your Life

Coca-Cola is among the most widely recognized brands worldwide. Its products, including numerous line and brand extensions, are ubiquitous. The taste of Coca-Cola is easily recognizable, and its beverages are commonly featured at social gatherings, events, and dining establishments. It is almost impossible to go to a grocery store or a party without seeing a Coca-Cola product. Yet, last year, Coca-Cola spent approximately $4 billion on marketing, a sum that exceeds the Gross Domestic Products (GDP) of half of all countries worldwide. Interestingly, over the past decade, Coca-Cola has consistently maintained significant expenditure on its marketing efforts. Why does Coca-Cola invest heavily in marketing when it is already globally recognized? "Stopping Marketing to save money is like stopping your watch to save time." In other words, never stop marketing.  This is why Bishop David Oyedepo, the founder of Living Faith Church, aka Winners Chapel, which is among the largest church congregations globally, markets and promotes the gospel of Christ and the church consistently. Despite global recognition, his weekly marketing efforts in the form of evangelism using church promotional materials are one of the most consistent aspects of his approach.  Simply, the number of people who do not attend church is greater than those who do, despite how large the congregation is. Marketing brings the untapped masses to your doorstep. How do you apply this principle of marketing to your life? Never stop marketing your skills, your ideas and your business. No matter how often you are denied or rejected, keep marketing yourself. Demonstrate your capabilities and value. There is likely an employer, company, or customer, who requires your product, service, or skills. Even if your value is acknowledged, it is likely that your potential is still underestimated. Your untapped market will always be larger than your current one. So, update your resume, upgrade your product and service offerings, and market them. Unknown to you, your untapped market is already trying to find you. Consistent marketing makes you findable. Get out of your comfort zone, and market yourself. Show up and show out to the world because the world is already looking for you.

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